NPR's Next Generation PRX
We're big fans of Doug Mitchell and his work at NPR with Next Generation, and it's great to see it get some more well-deserved attention by Mark Glaser at PBS's Media Shift. As Mark mentions PRX has been working with Next Gen, and we're hoping to find more ways to connect more directly with our youth-radio project Generation PRX.
Not surprisingly, those twentysomethings have also pushed NPR further into the digital realm, creating an eye-catching blog and using Public Radio Exchange (PRX), an online marketplace for radio reports, to get wider distribution for their work. ... PRX, an online exchange for radio producers and programmers, has played an important role in giving wider exposure to the young radio journalists. Jake Shapiro, executive editor of PRX, told me there are about 128 NextGen stories up at PRX, and they’ve been licensed more than 60 times by stations that ran the content.“We made a concerted push to help get NextGen pieces on PRX, partly because too few of them saw the light of day on NPR programs and they are excellent pieces that stations have found lots of opportunities to air,” Shapiro said via email. “We also see great alignment between NextGen’s goals and PRX’s mission to help surface new voices and cultivate new talent…There’s a lot more that we could do together as part of a vital pipeline for new and diverse talent in public radio/media.”
