New York Times on PRX

PRX gets a mention in the New York Times piece on public radio's hunt for new talent and new audiences.

Public radio “had an enormous surge in listening over about a 10-year period from the mid ’90s up through about 2003, principally driven by a huge response to public radio’s news and information programming,” said Tom Thomas, co-chief executive officer of the Station Resource Group, a public radio consortium. But since 2003 “the audience has essentially been flat,” he said.

To address this, the consortium recently received a Corporation for Public Broadcasting grant to identify ways to get the audience growing again, and “Everything is on the table,” Mr. Thomas said.

Last year some 1,400 people entered the Public Radio Talent Quest, an online search for new hosts run by the Public Radio Exchange, a Web site, prx.org, where independent radio producers market their content. None of the three winners — a science blogger, a slam poet and a nonprofit executive who is a storyteller — reflect that typical public radio sound, said Jake Shapiro, the exchange’s executive director.

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