MacArthur on PRX

The MacArthur Foundation mentions PRX in its 2005 annual report, giving us a nice full-page spread here.

President Jonathan Fanton's essay "Exploring the Possibilities of Technology" from June 2006 discusses the impact of technology on media and the ways in which the Foundation supports the public's critical need for "reliable information in order to make good judgements as individuals and as citizens":

Our ultimate goal is to help bring diverse sources of information to a broader public, so some of the projects we fund use technology to expand the audience for traditional programming. For example, Public Radio Exchange (PRX) is a web-based marketplace for stories and programs produced for public radio. Producers anywhere may add their audio files to the PRX catalogue, and then radio station programmers may sample, purchase, and download those they like. If a programmer decides to buy a piece for broadcast, the producer receives a royalty. PRX helps level the playing field for independent radio producers by allowing anyone to join and sell their stories online. And it gives radio station programmers in large and small markets access to a much wider variety of content with relative ease and little added cost.